Buyers Letter Competition Criteria Explanations

Past winners

Submit entries to:

Garrett Ham (Treasurer)
17315 S Camino De Las Quintas
Sahuarita, AZ 85629

Call or email Celia Burkel with any questions at 850-1577 or email at


** $700.00 in total prize money awarded is divided among winning entries.


Be creative-it does not have to be in a formal letter format. Total possible points 50

It must be limited to one page.

1) Letter appropriate to age of youth. Possible point value + 2

Does the letter have the feel and appropriateness for the age of the exhibitor?

2) No spelling or grammatical errors. Possible point value +2

Check that the words are spelled correctly and that it is the right word to use.  Sentences are structured correctly.

3) Invite the buyer to the Auction with all the correct information included: fair dates, your show dates, auction dates, your club name, your name and what project you are in, contact information of Leader or the sales committee for auction questions.          Possible point value +10

4) Pictures or graphics are a part of the letter. This will assist the buyer in knowing who they are looking for come show time or the auction.    Possible point value +4

5) Mention the fact that there are other exhibitors out there that they can still help out if they are not able to get your animal, (Sibling, club, 4-H, FFA).  Possible point value +4

6) Purpose of the letter-what is your plan after selling your animal?  Why should the person buy your animal?  Possible point value +4

7) Is anything handwritten?  The letter or a handwritten note as part of the computerized letter.  Is it signed?  Possible point value +4

8) Information that personalizes the letter to the buyer.  Show that there is a connection between the exhibitor and the potential buyer.  Demonstrate in the letter that the exhibitor realizes what the business person does or how they can relate to each other.           Possible point value +10

9) The “voice” of the writer is evident.  Mention of goals, accomplishments, information about the exhibitor (age, years in project, etc.), skills learned, experiences you have had in the project, how this has helped you, relate this to other areas regarding life experiences. You don’t need to list everything-just give a general overview of highlights.

Possible point value +10

Penalties-Do NOT put these items in your letter.

If the following items are mentioned, the points will be subtracted from the total earned.

A) Taxes-Any mention of potential tax deduction or contribution – lose 10 points

B)   Any mention of the buyers brunch – lose 10 points

C)  Use of:  To Whom It May Concern, Dear Buyer, Dear Business Owner –generic title –lose 5 points

Call or email if you need further clarification on any items.  Celia Burkel 850-1577 or email at